Learning the craft of portrait photography takes many years to truly master. Cameras are everywhere, but it takes a real professional to create images that are worth displaying in clients' homes forever.
One new shortcut these days is to overexpose the skin in order to avoid "raccoon eyes". The better way is to subtract light where you don't want it and add where you do. It's obvious which technique produces the better result. The eyes in both images are about the same, but as you can see the skin on the left is too light.
The one on the left was done on her concrete driveway. The one on the right was accomplished by simply backing her under the tree a few feet, then add a teensy touch of off-camera flash in a softbox. This is all done with full automation so it couldn't have been faster or easier. It HAS to be quick because I can't let equipment get in the way of the creative process.
Some photographers think that setting up lighting will interfere with the flow of the session. In a portrait situation where you have time to work with, that's really more imagined than reality. Of course, if the photographer isn't skilled with a technique it WILL take more time. But I've done this for twenty years, and have taught the technique since the 1990s at 125 photographers' conventions in 45 different states so far. So for me it's like riding a bike.