I mentioned I'd post an image that was photographed with the intention of applying an action to bring it up to saleable standards. I like this as well. This image NEEDS post processing. The original is unacceptable. So we have two ways we can go. We can shoot looser and quicker, then work on them in post processing to bring them yup to saleable quality. or we can work harder during the session to light them better. Is one way better? That's not for me to say. But I can offer some guidance.
When you're shooting a session where you'll be doing many images in the same location and lighting, your workload will be considerably lighter if you light it and go for that timeless and traditional style. But if you're only shooting one, then fixing it in Photoshop isn't so bad.
From an artistic or aesthetic point of view, there's a clearer distinction. They clearly are different in their feeling. That's where I nor anyone else can tell you which is "better".
The top version was done with a Photoshop action combo that I think works for it. (combination of Florabella and Beyond the Lens actions)
The SAME action combo was done with the following image. The top one was "actioned". The bottom, original image was lit WITHOUT the intention of adding actions. I don't think the actioned version works nearly as well. I've tried this before... running actions on my carefully lit images. It doesn't work. It might have to do with the look of natural lighting. As is, it sucks. But when an action filter or some other special effect is added, it can succeed. It's plausible that actions were written with weak images in mind... they are designed to work with drab and unattractive lighting.
Those who know me, know that I've long been a proponent of high quality lighting to tell stories and focus attention where it should be. Because I work mostly in and around people's homes, I need to find great backgrounds then correct any lighting problems with all the lighting tools available. "Natural light" can work, but in a LOT fewer places than I need to work.
But that doesn't mean I don't enjoy art in other forms. If looser light and actions tug at your client heart strings, go for it.